Commercial Mortgage Marketplace Platform
Modernizing a production fintech platform serving the $2.5 trillion commercial real estate lending industry — connecting thousands of borrowers with specialized lenders nationwide. Rewrote the platform to React/Redux in 6 months with a lean 2-developer team. Raisal was later acquired by TODO1/iuvity.
Raisal's CTO (21 years at Accenture) needed React/Redux production expertise. In fintech, clean architecture and zero technical debt matter for long-term success.
🎯The Challenge
Fernando Rosario's dilemma: Raisal's commercial mortgage marketplace was gaining traction in the $2.5 trillion CRE industry, but the React/Redux codebase was built by developers learning the framework. Technical debt was accumulating fast.
After 21 years at Accenture building financial software, Fernando knew what "maintainable code" really meant. The platform worked. Users loved it. But as the business scaled, every new feature took longer to build. The foundation wasn't built for long-term growth.
Commercial real estate financing is opaque and fragmented — borrowers seeking $500K-$10M loans had no visibility into competitive rates. Raisal was solving this with smart-matching technology connecting borrowers with specialized lenders nationwide. The product-market fit was proven. Now they needed enterprise-grade engineering to match.
Fernando needed senior React engineers who could modernize the platform without disrupting the business — not contractors who'd vanish, not agencies sending juniors after the sales pitch. He needed a team that understood fintech constraints and could write code that would last 5+ years without rewrites.
💡Our Solution
We embedded senior React engineers as part of Raisal's core team through our dedicated team approach, establishing enterprise-grade architectural patterns from day one. Rather than building isolated features, we created a comprehensive component library with reusable UI blocks.
Our technical leadership extended beyond code. We coordinated with backend teams in Argentina, debugged cross-stack issues, and mentored Raisal's developers on React best practices — leaving them with not just working code but the knowledge to maintain and extend it.
The result: clean, maintainable React/Redux codebase with enterprise-grade architecture and zero technical debt.
About Raisal
Raisal
Raisal is a fintech marketplace that transformed commercial real estate lending by connecting borrowers with specialized lenders through smart-matching technology.
Founded in 2014 and launched in January 2016, Raisal brought transparency to the traditionally opaque commercial mortgage industry, serving the $2.5 trillion CRE market with loan sizes from $500K to $10M.
In November 2019, TODO1 Services Inc. (iuvity) acquired Raisal, fully integrating the marketplace technology into their digital banking suite. Following the acquisition, CTO Fernando Rosario became Head of Engineering at TODO1/iuvity.
By the Numbers
- $2.5 TrillionCRE lending market served
- $500K - $10MCommercial loan sweet spot
- NationwideAll 50 states coverage
- Nov 2019Acquired by TODO1/iuvity
Transformation Overview
Traditional Process
Digital Solution
ProductCrafters worked well with our internal team and were very good at adjusting to our work style. They had a keen eye for detail and were very solution oriented. They thought holistically about solutions and brought up all-encompassing ideas.
- Rewrote platform to React/Redux in 6 months with 2-developer team
- Enterprise-grade architecture with zero technical debt
- Led multi-vendor coordination with Argentina backend team
- Reusable component library with clean patterns
Why Raisal Chose ProductCrafters
What made the difference in a crowded development market
Offshore Development Shops
- Timezone misalignment creates 24-hour delays for critical decisions
- Communication barriers lead to misunderstood requirements
- Junior developers gaining experience on your production codebase
Our Difference
Senior engineers (7+ years React/Redux) with overlap in US business hours for real-time collaboration. We led cross-timezone coordination with Raisal's Argentina backend team, turning potential communication gaps into smooth integration.
Large Development Agencies
- Senior architects sell the project, junior developers build it
- Agency overhead and bureaucracy slow decision-making for startups
- Fixed-bid contracts with change order friction
Our Difference
The engineers you meet are the ones who write your code. Lean 2-developer team with senior expertise, making decisions fast without layers of project managers. Monthly dedicated team rate with flexibility to adapt scope.
Independent Contractors
- Limited availability when urgent issues arise
- Inconsistent code patterns across multiple contractors
- No continuity through acquisition due diligence process
Our Difference
Embedded team model with long-term commitment. We stayed through Raisal's entire acquisition journey — from initial development through TODO1's technical due diligence — coordinating vendors and ensuring knowledge transfer to internal teams.
What Sealed the Decision
- ✓Fintech experience: Previous production deployments in lending, payments, and financial services
- ✓Senior-only team: 7+ years React/Redux production experience across financial applications
- ✓Technical leadership: Could architect frontend AND coordinate backend teams simultaneously
- ✓Transparent pricing: Fixed monthly dedicated team rate with no surprise bills or change orders
- ✓Long-term thinking: Clean architecture, comprehensive documentation, zero technical debt approach
Application Process Flow
Enterprise Architecture
Established production-grade React/Redux patterns
We embedded senior React engineers who established enterprise-grade architectural patterns from the first sprint. Created comprehensive component library with reusable UI blocks ensuring consistency as the product grew. Every technical decision was documented and reviewed with Raisal's CTO.
Two-Sided Dashboard
Built intuitive interfaces for borrowers and lenders
Designed flexible dashboard system serving both audiences. Borrowers could create detailed loan requests with property locations and financing needs. Lenders got sophisticated filtering tools to discover opportunities matching their lending criteria, with comprehensive property data including Google Maps integration.
Smart Matching
Automated borrower-lender connection algorithms
Implemented intelligent matching system that automatically connected loan requests with lenders based on property type, location, loan size, and specific lending criteria. 4-step registration process with automated loan program recommendations.
Cross-Team Leadership
Coordinated with backend teams in Argentina
Our team lead took on dual responsibilities: architecting frontend while coordinating with backend developers across time zones. Established clear API contracts, identified integration issues early, and bridged communication gaps between vendors.
Knowledge Transfer
Mentored internal team on React best practices
Mentored Raisal's junior developers on React/Redux production patterns, leaving them with not just working code but knowledge to maintain and extend the platform independently. Comprehensive documentation enabled smooth handoff.
Project Handoff
Clean codebase delivered for internal team
Delivered clean, maintainable React/Redux codebase with zero technical debt. Enterprise-grade patterns established for the internal team to continue development. Project concluded as planned scope was completed.
Technologies
React
Redux
PostgreSQL
Node.js
AWS
Building a Fintech Marketplace?
We specialize in architecting secure, scalable lending platforms and two-sided marketplaces for fintech startups. From MVP to acquisition-ready.
Serving Fintech and Real Estate Technology Companies Nationwide
We partner with fintech startups and established companies across the United States to build production-grade marketplace platforms and financial software. Our distributed team across Europe provides overlap with US business hours for real-time collaboration, plus extended coverage for faster development cycles.
Our offices
Portugal
Cascais
Ukraine
Proskurivska 45, Khmelnytskyi
Estonia
Kaupmehe tn 7-120, Tallinn, 10114
Built with Confidence
We take the risk out of your fintech investment
Code Quality Standards
Every line passes peer review by senior engineers. We follow industry best practices including comprehensive documentation, test coverage, and clean architecture patterns that pass technical audits.
Flexible Engagement
Monthly dedicated team model with milestone-based delivery. Pay for completed, tested features. You own all code we write from day one.
Low-Risk Start
Start with a 2-week paid sprint to evaluate our work quality and team fit. See production-grade code immediately before making long-term commitments.
Senior-Only Teams
Top 5% specialists with 7+ years experience. No bait-and-switch — the engineers you meet in sales are the ones who build your platform.
Transparent Communication
Daily standups, weekly demos, real-time Slack access. You're never in the dark about progress or blockers.
Proven Track Record
4.8/5 rating on Clutch across 11+ reviews. Multiple clients have been successfully acquired with our platforms still running in production. View references from CTOs like Fernando Rosario.
Still uncertain? Schedule a free 30-minute technical consultation where we'll review your architecture, identify risks, and provide honest recommendations — even if we're not the right fit.
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