Finsu

finsu.co.uk

Finsu is a fashion aggregator platform that helps to figure out what’s what when it comes to how sustainable your favorite brands are.

$550’000

Raised

11’000+

users per month

3-month

MVP development

Business Context

Finsu is a conscious fashion marketplace. It helps to choose & buy sustainable clothes. Each fashion brand is examined for its influence on the planet: carbon emission, use of sustainable resources, circularity, waste management, working conditions, and animal-derived materials.

Challenges

Develop an internal mechanism for ranking apparel for 50’000 items.
Create a blazing-fast search mechanism with advanced filters.
Develop a sync mechanism for distributed backend servers.

Solutions

SEO-friendly features:

Server-Side Rendering
Optimized page & image size
Custom URLs for each category & clothes

Results

Within 2 weeks we designed the interface for the MVP, and the founders raised $150k. Within 3 months we developed a fully functional MVP. Then, turned it into a production-level web app.

As the startup grew and hired its first employee, we developed internal software to increase their efficiency:

Admin features to track & update rating calculation accuracy
xls/CSV import, to make it easier & faster to import bulk clothes/brands

Later, Finsu raised an additional $400’000.

Out of over 40 applicants, we selected ProductCrafters based on their experience, technical expertise, and cost estimate. Throughout the project, the team showed deep technical expertise, a strong work ethic, and honesty and integrity about pricing and scheduling. We would highly recommend them.

Julius Simon

CPO at Finsu.co.uk