Yupi mobile app interface showing friend matching and social connections features


Making Friends in a New City Shouldn't Be This Hard

Building Australia's mobile-first friend-making platform—connecting people through shared interests and hobbies, not awkward dating app swipes. Launched Yupi's cross-platform app in 2021, achieving 4.8 App Store rating and 2 funding rounds with 40% budget savings through React Native development.

Social Networking

Mobile App Development

React Native

MVP Development

About the Client

Yupi

An Australian social networking app that tackles a problem most people recognize: making friends as an adult is hard, especially when you're new to a city. Co-founded by Alex Vasilenko in Sydney, Yupi launched in 2021 to beat homesickness and isolation by connecting people through shared interests and activities.
The app uses gamification and verification to keep the community genuine. Recent updates include AI-powered search and a Compass feature for discovering like-minded people nearby.

Results

4.8★

App Store rating

40%

Budget savings vs native apps

2 rounds

Funding raised post-launch

iOS + Android

Cross-platform launch

Goal & Outcome

Goal

Making friends as an adult is tough, especially in a new city. Existing friend-making apps felt like dating platforms with a fresh coat of paint. Yupi wanted something different: a social app built specifically for platonic connections based on shared hobbies and interests. The technical challenge? Build a cross-platform app that works on both iOS and Android with features that needed native code—like compressing videos on users' phones before uploading.

Outcome

React Native gave us one codebase for both iOS and Android—40% budget savings without cutting corners. We integrated FFmpeg for on-device video compression, so users can share videos without killing their data plan. Working alongside Yupi's team who handled backend and UI/UX, we focused on the mobile app development.

Alex Vasilenko, CEO of Yupi

Alex Vasilenko

CEO, Yupi

They were flexible, and it was easy to work with them on a day-to-day basis.

5.0

16 reviews

View on Clutch

Need a social app that actually connects people?

We've built friend-making platforms, professional networking apps, and niche community tools across industries. Get your cross-platform MVP to market in 2-3 months.

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Transformation Overview

Before

Traditional Process

Dating apps for friends
Awkwardly swiping through dating apps hoping to find platonic connections
Time-consuming uploads
Large video files eating mobile data and taking minutes to upload
Platform fragmentation
Choose between iOS or Android, never both simultaneously
Generic matching
Random suggestions without considering hobbies or lifestyle compatibility
Slow iteration cycles
Building separate apps means doubled development time and cost
After

Digital Solution

Purpose-built for friendship
Social app designed specifically for making friends, not dating
On-device compression
Videos automatically optimized before upload, saving data and time
Cross-platform launch
iOS and Android apps released together from single codebase
Interest-based connections
Matching algorithm considers hobbies, activities, and shared interests
40% faster development
React Native enabled rapid iteration and simultaneous platform delivery

Key Features:

Cross-Platform Launch, Single Budget

Yupi saved 40% by launching iOS and Android simultaneously from one codebase. Get your fixed-price estimate for both platforms in 48 hours—no need to choose which users to exclude.

Free Discovery Call + Feature Roadmap

30-minute consultation includes technical feasibility analysis, matching algorithm recommendations, and realistic timeline. We'll tell you if your idea needs adjustment before you spend a dollar on development.

See Working Software Every 2 Weeks

No waiting months to see progress. Yupi's team saw functional features every sprint—chat, video upload, matching—and could test on real devices. You're involved throughout, not surprised at launch.

Performance-Heavy Features Solved

Video compression. Image optimization. Real-time chat. We've solved the technical challenges that kill other apps' user experience. Your users won't delete the app because it eats their data plan or drains their battery.

Process Flow

01

Profile Creation & Login

Enabled quick onboarding with social login, phone authentication, and profile setup including interests, photos, and verification to ensure a trusted community.

02

Smart Matching

Built an interest-based matching system that connects users based on shared hobbies, location, and compatibility to foster meaningful real-world connections.

03

Stories & Video Sharing

Implemented media sharing with automatic video compression, allowing users to post stories, share videos efficiently, and engage through reactions and interactive content.

04

Group Chat & Messaging

Developed real-time messaging with group chats, media sharing, reactions, and video messages to help users communicate and coordinate activities seamlessly.

05

Real-World Meetups

Focused on turning online interactions into offline connections by enabling users to organize meetups, discover nearby people, and build real friendships.

Under the Hood

Mobile & Frontend

Cross-platform mobile technologies used to build fast, interactive, and media-rich user experiences.

React Native

React Native

Backend & API Layer

Backend services powering application logic, real-time communication, and integrations.

Node.js

Node.js

Infrastructure & Media Processing

Cloud infrastructure and media processing tools ensuring scalability, performance, and optimized content delivery.

AWS

AWS

FFmpeg

FFmpeg

Testing & Distribution

Tools used for app testing, beta distribution, and pre-release validation.

TestFlight

TestFlight

FaQ

Why choose React Native over building separate iOS and Android apps?

React Native allows you to build one codebase for both platforms, reducing development costs by up to 40% while still delivering near-native performance and simultaneous launches on iOS and Android.

Can React Native handle features that require native code?

Yes, React Native supports native modules for performance-heavy features. This allows integration of tools like FFmpeg for tasks such as video compression while maintaining a seamless user experience.

How long does it take to build a social networking app?

Timelines depend on scope, but an MVP with core features like profiles, matching, chat, and media sharing can be built in a few months, with additional features added after launch.

What's the investment range for an app like this?

Social networking app MVPs typically range from $60,000 to $120,000 depending on features, with React Native helping reduce costs by avoiding separate platform development.

How do you optimize video uploads for mobile users?

We use on-device compression to reduce video size before upload, significantly lowering data usage while maintaining quality, improving performance for users on mobile networks.

Can you build gamification features?

Yes, we design gamification systems such as voting mechanics, achievements, and engagement loops that align with user behavior and drive interaction within the app.

What makes a friend-making app different from a dating app?

Friend-making apps focus on shared interests and group interactions rather than romantic matching, requiring different algorithms, UX patterns, and community safety considerations.

How do you verify users and maintain community trust?

We implement verification systems such as phone authentication, social media linking, or identity checks to ensure real users and maintain a safe, authentic community.

Can existing web platforms be extended with mobile apps?

Yes, mobile apps can be built on top of existing APIs, ensuring seamless data synchronization between web and mobile platforms.

What happens after launching an MVP?

After launch, we iterate based on user feedback, adding new features, optimizing performance, and scaling the platform as the user base grows.

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We've launched 50+ mobile apps across social networking, marketplaces, and on-demand platforms. Get your cross-platform MVP to market in 2-3 months with simultaneous iOS and Android reach.

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Oleg Kalyta

Oleg Kalyta

Founder & AI Lead
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Oleg Kalyta

Oleg Kalyta

Founder