Yupi

yupi.com.au

Yupi is an Australian social mobile app that connects people and helps make friends.

4,8

App Store Rating

funding rounds

40%

Budget savings

Business Context

CEO of Yupi - Alex is an entrepreneur and a technology leader in a big public company living in Australia. We’ve built iOS and Android apps for Yupi.

Yupi contacted us in 2021. At that time, the project was in the UI/UX stage. The team was working on the product and backend development. We partnered with Yupi to work on the mobile side .

The goal was to build a market-ready MVP and validate the product-market fit hypothesis.

They chose us because we are a boutique focusing on early-stage startups, are flexible, fast and grow with our clients.

Challenges

The client wanted to build a cross-platform mobile application that efficiently works on iOS and Android. At the same time, some features from the project scope required native development for each platform.

The biggest challenge was building cross-platform apps with performance-heavy capabilities.

Another challenge was compressing & resizing videos from the camera of different phones to another resolution & ratio to fit displays of other devices. Most interesting - it should be done on the phone before uploading the video to the server to minimize traffic spent.

Solutions

We’ve chosen the React-Native framework, which allowed us to build iOS & Android apps on the same code-base and save 80% of the development time.

To save development time and leverage cross-platform solutions, we integrated a native ffmpeg module. It helped us to compress & resize video on the phone to fulfill the required conversion tasks.

Results

Up to 40% budget savings, fast & efficient media upload. After the app launch, Yupii raised an undisclosed amount of investments. App Store rating: 4.8