Consistent High Traffic
If your app has steady, predictable load 24/7, traditional servers or containers often cost less. The serverless premium makes sense for variable workloads, not constant ones.
Build scalable, cost-efficient backends that scale to zero and handle traffic spikes automatically. AWS Lambda, Google Cloud Functions, Azure Functions—we design serverless architectures that cut infrastructure costs by 60-80%.
Oleg Kalyta
Founder & AI Lead
Assessment
Free serverless analysisMVP Live
Core functions deployedProduction
Full system runningEnd-to-end serverless solutions from architecture to deployment
Functions that scale automatically with pay-per-execution pricing. API Gateway integration, SQS triggers, S3 event handlers—entire applications on Lambda that cost pennies to run.
REST and GraphQL APIs on AWS API Gateway, Firebase Functions, or Vercel. Cold starts optimized, connection pooling handled, and observability built in from day one.
SNS, SQS, EventBridge, Pub/Sub. Backends that react to events instead of polling. Great for data pipelines, webhook processors, and async workflows.
Migrate existing applications to serverless. We identify which workloads benefit from serverless and create a phased migration plan that minimizes risk.
Serverless backends on Google Cloud Platform. Firebase Functions for real-time apps, Cloud Run for containerized workloads, Cloud Pub/Sub for messaging.
Serverless solutions on Microsoft Azure. Durable Functions for complex workflows, Event Grid for event-driven architectures, integration with Azure services.
The honest approach: serverless for spiky workloads, containers for steady traffic. We design systems that use each pattern where it makes sense—not serverless-everything for the sake of it.
Not sure if serverless is right? We assess your workloads, estimate costs, and design architectures. Get a clear picture before committing—whether you build it yourself or hire us.
AWS & GCP Certified Expertise
We've deployed production serverless applications handling millions of events. Lambda, API Gateway, DynamoDB, Step Functions—we know the platform deeply.
Honest Assessment
We'll tell you when serverless isn't the right fit. Our goal is the best solution for your problem, not pushing serverless onto every project.
Cost Optimization Focus
Serverless can be cheaper or more expensive depending on how you architect. We design for cost efficiency—proper timeouts, right-sized functions, and smart caching.
Cold Start Optimization
We know the tricks: provisioned concurrency, warm-up strategies, code optimization. Cold starts don't have to ruin user experience.
Infrastructure as Code
Everything deployed via Serverless Framework, SAM, or Terraform. Reproducible, version-controlled, and auditable infrastructure.
Full-Stack Integration
We build frontends too. Your serverless APIs are designed with real frontend requirements in mind—not theoretical abstractions.
Serverless isn't always the answer. Here's when it excels:
Apps with traffic that spikes and drops—marketing campaigns, seasonal businesses, viral potential. You pay only for what you use, scaling to zero when idle.
Webhooks, file processing, notifications, data pipelines. Tasks triggered by events rather than constant requests are perfect for serverless.
Minimal infrastructure cost while you find product-market fit. Scale from 10 users to 10,000 without re-architecting. Focus on features, not servers.
Small, focused functions that do one thing well. Each function scales independently, deploys independently, and fails independently.
When infrastructure costs matter—side projects, internal tools, low-traffic applications. Serverless can reduce costs by 60-80% compared to always-on servers.
Skip infrastructure setup entirely. Deploy functions in minutes, not days. Focus engineering time on features, not DevOps.
If your app has steady, predictable load 24/7, traditional servers or containers often cost less. The serverless premium makes sense for variable workloads, not constant ones.
Lambda has a 15-minute timeout. Video processing, complex ML inference, or long-running batch jobs need different solutions—containers, Fargate, or dedicated servers.
If every millisecond matters and you can't tolerate occasional cold starts, warm servers provide more consistent latency. We can mitigate cold starts, but not eliminate them.
Serverless functions are stateless by design. Applications requiring complex session state or persistent connections may be better served by traditional architectures.
Cloud-native tools and platforms we deploy in production:
Not sure if serverless fits your project? We'll analyze your workloads, estimate costs, and recommend the best approach. Free 30-minute consultation with our cloud architects.
A proven approach to building reliable serverless applications:


We analyze your workloads, estimate costs, and design the serverless architecture. Identify which components benefit from serverless and which need traditional solutions.
Set up AWS/GCP accounts, configure IAM, deploy infrastructure as code. Proper permissions, logging, and monitoring from day one.
Build serverless functions with proper error handling, retries, and observability. Cold start optimization, connection pooling, and efficient code.
Load testing, cold start analysis, cost optimization. Ensure functions handle production traffic efficiently and cost-effectively.
Production deployment with CloudWatch, X-Ray tracing, and alerting. Dashboards for function performance, errors, and costs.
MVPs, webhook processors, background jobs, API backends with minimal infrastructure cost
See example:Finsu$500K raised, 11K visitors/month→Order processing, inventory updates, notification systems that handle Black Friday spikes
See example:BeautyAdvisorBeauty marketplace MVP→Image/video processing, content delivery, real-time transcoding triggers
See example:Playback Rewards600K+ users, gaming rewards→Device telemetry processing, event-driven alerts, scalable data ingestion
See example:EvLuv65K+ EV charging stations→ETL pipelines, data transformations, scheduled reports, event-driven processing
See example:Rocket League Garage5M+ users, event-driven backend→Campaign triggers, email workflows, webhook integrations, user event processing
See example:AI Support Agent1000s of tickets daily→
Event-driven backend processing for gaming platform. Lambda functions handling price updates, notifications, and data processing for 5M+ monthly users.

Serverless backend for health tracking app. Event-driven data processing, real-time notifications, and ML model inference with Lambda.

Serverless transaction processing and bank sync. Lambda functions handling financial data with bank-grade security.
Transparent pricing based on project complexity:
$8,000 – $20,000
3-6 weeks
Core serverless backend for validation and early-stage products.
Best for: Startups, side projects, proof-of-concept
$20,000 – $50,000
6-12 weeks
Production-ready serverless architecture with proper observability.
Best for: Growing products, API backends, event-driven systems
Custom quote
Based on scope
Complex serverless systems or migration from traditional architecture.
Best for: Large organizations, legacy migration, mission-critical systems
Complex event flows with Step Functions, branching logic, and error handling add development time.
Each external service integration requires research, implementation, and error handling.
Migrating existing applications to serverless requires careful planning and phased execution.
HIPAA, SOC2, or PCI requirements add security controls and documentation overhead.
What most impressed me about ProductCrafters was their dedication to my project and understanding of our goals. They were very honest and transparent throughout the entire process.
They were flexible, and it was easy to work with them on a day-to-day basis. Their brilliant ideas were critical to the project success.

Out of over 40 applicants, we selected ProductCrafters based on their experience, technical expertise, and cost estimate. The team showed deep technical expertise, a strong work ethic, and honesty.

The team has honest billing practices and creates incredible value for the cost. Working with ProductCrafters has saved us hundreds of thousands of dollars compared to domestic firms.

The quality of their code makes them a valuable partner. They thought holistically about solutions and brought up all-encompassing ideas.

Their insightful advice has maximized the application's performance. We're actually learning things from ProductCrafters that we can adapt and use in other applications.

Customer stories


Assessment
Free serverless analysisMVP Live
Core functions deployedProduction
Full system running
Oleg Kalyta
Founder & AI Lead